With only days until Adelaide’s favourite community swimming centre opens its gates, the City of Unley is offering extra incentives for senior swimmers over the 2018/19 season in a South Australian first.
While concession rates already exist, the centre is offering a new pricing model for those aged over 70 years with discounts starting at 70 per cent off casual rates (see table on next page).
Unley Swimming Centre Manager Nathan Byles said the discount was another example of the Council’s commitment to furthering its reputation as an age friendly city.
“This fee structure is the first of its kind in South Australia and will hopefully encourage older people to get out and about, enjoy the beautiful Spring weather and maintain a healthy and active lifestyle,” Mr Byles said.
“Age is a celebration and the City of Unley recognises the fact that members of our community are living longer and healthier. This new pricing model aims to ensure that we continue to think of ways to meet the needs of all our residents and broader community.”
In 2012, the Council signed the Dublin Declaration of Age Friendly Cities and Communities and became SA’s first member of the WHO’s Global Network of Age Friendly Cities & Communities.
In 2012/13, the City of Unley acted as the pilot Council, working with State Government to develop its Ageing Plan. It was recognised for ‘Excellence in Age Friendly Communities’ at the Local Government Leadership Excellence Awards in 2016.
Mr Byles said the Council identified patrons aged 70 years and over were often reluctant to commit to memberships at the centre.
“This is mainly due to the seasonal variations associated with an outdoor facility, individual health concerns, as well as the financial implication of an upfront fee when purchasing a membership,” Mr Byles said.
“The new fee is simply a celebration of senior members’ contribution to our community and encourages active ageing.”
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