Tuesday 29 October
The City of Unley’s ground-breaking enterprise website FindYourEverything (FYE) has just been recognised with the Economic Development Marketing Strategy Award at the National Economic Development Australia (EDA) Conference.
Competing against a strong team of contenders, FYE was the only award winner for South Australia. “This award is recognition for not only the FYE team at the City of Unley, but for all businesses and trader associations who have embraced the Find Your Everything project.” says Peter Tsokas, Unley’s Chief Executive Officer. “It’s great to receive national recognition for the success of this strategy for the local economy”.
The award recognises excellence in the successful development and implementation of marketing strategies designed to promote sales and patronage of local business. Judged by industry peers, criteria used to select the award winner included innovation, creativity, quality, sustainability and contribution to the profession of Economic Development.
The FYE website findyoureverything.com.au went live in December 2012 and is supported by a number of social media platforms – Facebook, YouTube, Twitter and Instagram. FYE promotes unique, predominately independent traders, operating traditional ‘bricks and mortar’ businesses. Its aim is to drive foot traffic in-store and increase tourism to the region.
The City of Unley has utilised the expertise of David Penfold from Webmastermind for their digital marketing processes. ToolBox Design, a local South Australian design company, developed the FYE visual concept and brand.
“FYE has exceeded all of our expectations and we put this down to the businesses who really got behind our vision.” says Matt Grant, Manager Economic Development at the City of Unley.
Since its inception findyoureverything.com.au has attracted more than 20 000 unique visitors and more than 3 000 members. The website encourages visitors to subscribe to receive free regular e-newsletters providing an up-to-date guide on what is happening around the City of Unley, including reviews, events, competitions and special offers.
The FYE Facebook site has 4 980 Facebook fans. Over 170 Facebook posts have been viewed more than 1.55 million times with an impressive 35 225 direct clicks through to local City of Unley businesses.
Whilst it’s a great award to celebrate, the FYE team won’t be resting on their laurels. “We recognise that technology is evolving so rapidly that the Unley digital strategy is more like an emerging strategy,” says Matt. “It needs to be flexible and adaptable as new technology platforms appear.”
FYE can be found at
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