I have represented the Ward in 1995-7 and again from 2006 to the present time. I find being your representative on Council to be very rewarding. Please find out more about current items that I think are of interest as well as my achievements for the Ward and plans for the future.
29 October 2013
National Recognition for Unley’s Innovative FindYourEverything
Tuesday 29 October
City of Unley’s ground-breaking enterprise website FindYourEverything (FYE) has
just been recognised with the Economic
Development Marketing Strategy Award at the National Economic
Development Australia (EDA) Conference.
against a strong team of contenders, FYE was the only award winner for South
Australia. “This award is recognition
for not only the FYE team at the City of Unley, but for all businesses and
trader associations who have embraced the Find Your Everything project.” says
Peter Tsokas, Unley’s Chief Executive Officer. “It’s great to receive national recognition
for the success of this strategy for the local economy”.
award recognises excellence in the successful development and implementation of
marketing strategies designed to promote sales and patronage of local business.
Judged by industry peers, criteria used
to select the award winner included innovation, creativity, quality,
sustainability and contribution to the profession of Economic Development.
FYE website findyoureverything.com.au
went live in December 2012 and is supported by a number of social media
platforms – Facebook, YouTube, Twitter and Instagram. FYE promotes unique, predominately
independent traders, operating traditional ‘bricks and mortar’ businesses. Its
aim is to drive foot traffic in-store and increase tourism to the region.
City of Unley has utilised the expertise of David Penfold from Webmastermind
for their digital marketing processes. ToolBox Design, a local South Australian
design company, developed the FYE visual concept and brand.
has exceeded all of our expectations and we put this down to the businesses who
really got behind our vision.” says Matt Grant, Manager Economic Development at
the City of Unley.
its inception findyoureverything.com.au has attracted more than 20 000 unique
visitors and more than 3 000 members. The website encourages visitors to subscribe to receive free regular e-newsletters
providing an up-to-date guide on what is happening around the City of Unley,
including reviews, events, competitions and special offers.
FYE Facebook site has 4 980 Facebook fans.
Over 170 Facebook posts have been viewed more than 1.55 million times
with an impressive 35 225 direct clicks through to local City of Unley
it’s a great award to celebrate, the FYE team won’t be resting on their
laurels. “We recognise that technology is evolving so rapidly that the Unley
digital strategy is more like an emerging strategy,” says Matt. “It needs to be
flexible and adaptable as new technology platforms appear.”
can be found at findyoureverything.com.au